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Wednesday, 19 April 2017 11:55

Ghana League is Unattractive due to Poor branding - NPP MP Featured

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Member of Parliament for Sunyani East, Hon. Kwasi Ameyaw-Cheremeh says the branding of the Ghana Premier League is poor which drives away companies.
 
The Ghanaian top-flight league have been played without a headline sponsor for the past two seasons.
 
According to the Majority chief whip in Parliament, The Ghana Premier is not attractive to firms in the country due to improper branding.
 
He also said the lack of a good and effective marketing team of the Ghana Football Association has resulted the league into a bad state.
 
"One of the duty of the Ghana FA is to attract sponsorships for league but they don't do that" Hon. Cheremeh told Sunyani based Space FM
 
"How have they marketed the Ghana Premier League, Division One League and the National Women league to the world which will attract someone or a company to invest in them"
 
"I will urge them [Ghana FA] to look for a well established marketing company to brand our league properly which will attract more companies to sponsor our various leagues,"
 
"We have good and quality players but the poor branding has made the league unattractive" he concluded.
 
By: Gideon Fiifi Nyamekye
Follow me on twitter @TheFiifi
 
Read 1675 times
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